FAQ

HIGHR Spirits is a functional, non‑alcoholic cocktail brand crafted for people who want the ritual, flavour and feeling of a great drink without alcohol, added sugar or the crash. Our 0 % ABV, low‑calorie drinks use botanicals, nootropics and adaptogens to support calm focus and a gently lifted mood. In short: enjoy your moment, wake up clear.

What is HIGHR Spirits?

HIGHR Spirits makes ready‑to‑drink, alcohol‑free cocktails that look, feel and taste like the real thing – minus the ethanol, hangovers and brain fog. Each lightly sparkling can is zero alcohol, low in calories and designed to drink like a bar‑quality non‑alcoholic cocktail, not a kids’ soft drink.

We’re here for people who value sleep, performance and mood but still want something special in their glass at every social moment. There’s no more choosing between enjoying the night and feeling good the next day.

What drinks does HIGHR make?

We create functional, alcohol‑free versions of classic cocktails so you never have to compromise on flavour when you skip alcohol. Every drink is single‑serve, canned and ready to pour or crack straight from the fridge:

• A juniper‑forward G&T‑style cocktail with citrus and herbal notes, built to mimic the bite and complexity of a classic gin and tonic.

• Bitter, citrus‑driven spritzes inspired by Negroni and aperitivo profiles, with orange and botanical bitterness for a true adult palate.

• Lightly sparkling 250 mL serves designed to be poured over ice, garnished with a wedge of citrus and enjoyed exactly like your favourite cocktail.

What ingredients are in HIGHR?

HIGHR is built from botanicals, not booze. We layer juniper, citrus and aromatic herbs for cocktail‑like flavour, then add functional nootropics and adaptogens like L‑theanine and lemon balm to support relaxation and calm focus. Every drink is 0 % alcohol, has no added sugar and is low in calories.

• Botanical flavour from ingredients like juniper, citrus and aromatic herbs. We’re big on bitterness, aroma and depth, not sugary sweetness.

• Functional components including nootropic and adaptogenic botanicals. These are chosen to support relaxation, ease and a subtly lifted mood while you drink. There’s no sedation or fuzziness here.

• 0 % alcohol, no added sugar and a low‑calorie profile, aligned with modern wellness‑minded drinking.

What does “functional” mean at HIGHR?

At HIGHR, “functional” means our drinks are formulated with a purpose: to help you unwind, connect and feel present without compromising your clarity or tomorrow. Instead of ethanol, we use botanical extracts and amino‑acid‑type ingredients to support your state. The effects are intentionally gentle – you stay clear‑headed, social and in control while enjoying a non‑alcoholic cocktail that supports your mood.

Who is HIGHR for?

HIGHR is for anyone who wants the cocktail moment without the compromise. It fits naturally into low‑ and no‑alcohol lifestyles and the sober‑curious movement.

• Sober‑curious drinkers, moderators and designated drivers who still want a proper drink, not a kids’ soft drink.

• Health‑ and wellness‑minded people who track things like sugar, sleep, recovery and performance – but still love big flavour and shared social moments.

How and when should I drink HIGHR?

HIGHR is designed to slot in wherever you’d usually reach for a cocktail or RTD but don’t want alcohol. It works just as well on a big night out as it does on a quiet Tuesday.

• As an aperitif before dinner, paired with food, at parties or as a weeknight wind‑down when you still need to get up early, drive or train the next day.

• Serve ice‑cold, over ice, with a wedge or twist of citrus to complete the cocktail ritual – minus the alcohol and plus functional botanicals.

How is HIGHR different from soft drinks and kombucha?

HIGHR drinks like a cocktail: layered, bitter and aromatic – never a sugary soda or vinegary health drink. Here’s how our functional cocktails compare:

Why does HIGHR exist?

We’re here to change what it means to “have a drink.” Social life shouldn’t force you to choose between feeling good tonight and feeling terrible tomorrow. By combining 0 % ABV cocktails with functional botanicals, HIGHR sits at the intersection of non‑alcoholic drinks and modern wellness, giving you permission to stay out late, wake up clear and still enjoy the whole experience.

HIGHR Spirits FAQ

• Is HIGHR really 0 % alcohol?
  Yes. HIGHR is crafted to be 0 % ABV so you get the full cocktail experience without ethanol or intoxication.

• Does HIGHR contain sugar?
  HIGHR is formulated with no added sugar and a low‑calorie profile, so it fits easily into more health‑conscious ways of drinking.

• Will I feel anything when I drink HIGHR?
  HIGHR is designed for gentle, supportive effects from nootropics and adaptogens – think relaxation and ease, not a “high” or a buzz. You stay clear‑headed and in control.

• When should I choose HIGHR over alcohol?
  Any time you want the ritual, flavour and social ease of a cocktail without the hangover, poor sleep or next‑day fog: weeknights, big events, driving, training or early starts.

• Is HIGHR suitable for everyone?
  HIGHR is alcohol‑free, but anyone pregnant, breastfeeding or on medication should always review ingredients and consult a health professional if unsure about specific botanicals.